InGen Design Certified

Credential Details

About This Credential

The Digital Engine courseware is designed by The InGen Corporation to teach online lead generation through inbound marketing principles. In this first continuing education course, InGen Design, certified participants learned how to build a WordPress website, complete with weekly blogging and multiple form creations, designed to pull users in from social media posts highlighting blog material. Through online forms, users subscribed to a weekly email as well as completed additional destination goals all tracked through Google Analytics. Weekly auditing of these analytics, along with social platform and email analytics taught participants digital online strategy through a live online campaign composed of created and curated content. Creating their own brand, participants learned how to build an online marketing campaign that drives online lead generation. InGen Design is a perfect course for startups and small to medium size businesses looking to create an inexpensive marketing presence online that generates new leads for products, services, or ideas.

Skills & Knowledge